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Event Details
Media Myth Busters: Finding Solid Ground in the Shifting Media Landscape
Tune in to get talking about myth and reality in our dynamic media marketplace. Given the current pace of info consumption, savvy marketers and media pros must navigate the media landscape smartly. That means knowing what's truth or myth about issues such as:
- This IS the year of mobile. Really.
- The DVR is killing TV commercials.
- "Something is better than nothing" for a media spend.
- Newspapers are obsolete.
- The "last click" rules.
Join us for this online, interactive Media Myth Busters conversation hosted by three experts from our Compass Point Media unit — live, responding to YOU. We'll livestream the video conversation, and you can participate via chat or #talkinar on Twitter.
To register for the June 22 event and/or add it to your calendar, use the "Register" button above and "Add to my calendar" link at the upper right. To join the Talkinar on event day, simply visit cmithun.com/Talkinar at 1 pm (CDT).
For notification of future Talkinars, click the "subscribe" link at upper right or Like our CampbellMithunTalkinar Facebook page. No spam; we promise.
Discussion Hosts:
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Harvin Furman, director of market investments
Harvin has spent his entire career maximizing client media investments through strategic and artful negotiations. His role overseeing our cross-platform team of negotiators gives him both a mile-high and granular view of the media marketplace — and a mighty smart take on market investments.
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Melanie Skoglund, group planning director
Melanie specializes in developing creative media solutions for challenging marketing situations, but grounds them in sound strategy to contribute to regular client business growth. Her 360-degree approach and reliable bottom-line results keep her "out front" as an industry thinker.
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Chris Wexler, group planning director
Chris ensures our media plans make connections in all the right places. He has a keen eye for harnessing the full potential of digital and emerging-media forms to deliver against outcome-based objectives — and lots of opinions about how a brand can effectively tap that power.
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